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Kyowa Hakko Bio Introduces Global Brand Marketing Center

By: Lisa Olivo

, Rodman Media

Kyowa Hakko Bio Co. Ltd., New York, NY, revealed that it is strengthening its global marketing strategy by establishing a Global Brand Marketing Center comprised of members from Kyowa’s headquarters in Japan and regional offices in North America, Europe, and Asia Pacific.
 
In addition to creating the Kyowa Quality Logo, Kyowa has built a strong portfolio of branded ingredients that reinforce the company’s vision to contribute to the health, beauty and well-being of diverse populations around the world. 
 
Each ingredient is backed by rigorous science. Kyowa believes branding its ingredients helps to distinguish its products from competitors, protect its science supporting these products, reinforce the quality of the raw material and provide a consistent message to consumers.
 
“We understand the importance of marketing locally, but as our brands grow and develop we needed a more structured organization to ensure our branding activities were consistent globally,” said Karen E. Todd, RD, senior director of global brand marketing for Kyowa.
 
Kyowa’s key branded ingredients include:
Cognizin Citicoline, Setria Glutathione, Sustamine L-Alanyl-L-Glutamine and Pantesin Pantethine.
 
For more information: http://www.kyowa-usa.com

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